Business

Tools, advice and resources for small businesses who want more connection, clarity and fab clients and less of the one-size-fits-all approaches that abound in the online business space.

You care too much about your logo

I know it’s a shock, but you do. I explain why brand experiences, stories and connection are more powerful and valuable and where you should be diverting your branding attention.

The tech you actually need to run your online business

Taking a minimalist approach to business tech to keep it simple, easy to implement and cost effective.

Why intimacy belongs in our businesses

Wtf brand intimacy means and looks like, why it belongs in our businesses and how to cultivate it in yours.

Create a fun goal-setting ritual

And make goal-setting fun again! If, like me, you also never used to set goals or just feel tired of the term in general, here’s a new way for you to set value-based goals and clearly define the actions you can take to reach them.

Promises we really shouldn’t be making our clients

Talking absolutes and results we have no business promising our clients because those promises can’t account for all the many variables involved in being a human in business (and life).

4 steps for meaning, connection and clarity

Here are 4 steps to help you replace cookie cutter approaches in business with more meaning, connection and clarity to help you govern how you do business and life.